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A restaurant marketing budget can be tough, especially since the field seems to be changing every day (“Wait, is Urbanspoon now Zomato??”). You need a clear view of your goals and options. Let’s [...]

Sales data isn’t always enough. How do you tell the difference, for example, between a failure and a transition slump? Not just by looking at numbers. This is the kind of important crossroads [...]

Why would someone write a fake 4-star review for your restaurant? And even if they did, wouldn’t that only help boost your ratings? No harm, no foul, right? How could fake 4-star reviews hurt?

Restaurant reviews can be complicated to track and manage. But do they have to be? It is, after all, a simple concept. You provide food, atmosphere, and service and customers leave feedback. The [...]

Even with national upheavals and uncertainty about the future, the restaurant industry appears to be doing very well. Restaurant industry statistics show that if there’s anything Americans don’t [...]

A major challenge to restaurants today is retaining the right staff. And yet how easy is it to neglect a careful restaurant staff training process? Things are insanely busy. Turnover is quick. [...]

Managers and owners get good at guesswork about restaurant performance. Over time, they learn how to read a room, sense a problem, develop instincts about the kind of people to hire, the kind of [...]

Online reviews can be helpful, flattering, encouraging, generous, and kind. They can also be hasty, picky, cantankerous, dramatic, and ruthless. What do you do with negative restaurant reviews?

Think nothing’s easy in restaurant management? Think again. Most of what you tackle every day requires patience, people skills, foresight, fortitude, wisdom, industry savvy, a lot of [...]

Multiple locations can be great for business. Besides standing as additional sources of revenue, nothing beats them for developing your brand, increasing brand awareness, and providing a [...]